用“科学发展观”指导品牌运营筹划  

To Plan Marketing Activity of Brand Product under the Guidance of Concept of Scientific Development

作　　者：张公武[1] 杨连登[1] 

机构地区：[1]株洲工学院湖南包装经济研究基地,湖南株洲412008

出　　处：《株洲工学院学报》2005年第3期76-78,共3页Journal of Zhuzhou Institute of Technology

基　　金：湖南省包装经济研究基地课题论文(BG0402).

摘　　要：在品牌运营策略的筹划与实施中,必须坚持"科学发展观",时刻注重提升品位的技术含量、文化含量与道德含量,"以人为本"开拓品牌市场,坚持不懈消除品牌瑕疵,矢志不移增强品牌的美誉度与知名度,不断实现品牌质的飞跃,扩大品牌追捧消费群体,逐步打造区域性→全国性→全球性的知名品牌。Concept of scientific development should be implemented in planning and executing the marketing activity of a brand product. Efforts should be made to improve the product technically, display its cultural flavor and ethical character so that it can be more human friendly. Besides, planners should strive to build on the reputation of the brand by constantly getting rid of defects and catering to consumers.

关 键 词：品牌 科学发展观 文化含量 道德含量 新营销理念 

分 类 号：C93-02[经济管理—管理学]