迎接百家争鸣的移动增值业务时代  

The Era of Mobile Value-added Services is Coming

作　　者：王振富[1] 秦锐[2] 

机构地区：[1]北京邮电大学经济管理学院 [2]信息产业部电信研究院企业管理研究所

出　　处：《世界电信》2005年第4期33-35,46,共4页World Telecommunications

摘　　要：移动短信业务深受广大用户的欢迎,发展异常火爆,创造了丰厚的经济效益。但移动短信业务奇迹般增长的同时也应看到,一个曾经创造了增长奇迹的业务在2004年却放慢了发展步伐。其原因是多方面的:既有语音业务和即时通信的替代作用,又有短信业务市场监管力度的加强等外在原因,也有增值业务创新不足,短信业务存在发展瓶颈等内在原因。未来业务将向多样化、简便化、娱乐化、精确化和多元化方向发展。SMS is popular with users. SMS had witnessed an explosive development and created a huge economic value. However, the development of SMS slowed down in 2004. Some reasons are summarized here. For example, Voice service and instant communication have replaced SMS. Regulation of SMS market has been reinforced. Value-added services are in shortage. SMS has get into its bottleneck. The future services will be diverse, simple, entertaining, precise and multi-directional.

关 键 词：移动增值业务 移动短信业务 2004年 经济效益 业务创新 监管力度 替代作用 即时通信 语音业务 内在原因 发展瓶颈 大用户 多样化 娱乐化 多元化 精确化 

分 类 号：TN929.5[电子电信—通信与信息系统] F626[电子电信—信息与通信工程]