高校教师旅游市场研究——长沙市12所高校教师旅游客源调查报告  

A Research on the Tourist Market of Teachers In Universities--A Research Report on the Tourist Resource of Twelve Universities

作　　者：彭丹[1] 陈薇[2] 吴凯[3] 

机构地区：[1]东北财经大学研究生院,辽宁大连116025 [2]暨南大学管理学院,广东广州510632 [3]东北财经大学旅游与酒店管理学院,辽宁大连116025

出　　处：《经济与管理》2005年第5期31-33,共3页Economy and Management

摘　　要：高校教师是旅游客源的一个重要细分市场,可是对于这个市场的调查研究少之又少。这篇文章是在对长沙市12所高校教师进行相关调查后,得出了关于高校教师旅游市场特点的一些结论,总结了教师出游的行为特征和心态,提出了相关建议,对于旅游企业提高服务质量和开发教师旅游市场具有实际意义,同时,该文也是对当代高级知识分子的身心需求的人文关注。The teachers in the universities, as the important segment of tourist market, were neglected by the literature. This thesis is written after the research on the teachers of 12 universities in Changsha city, and points out the characteristics of the teachers travel market. It concludes the features of teachers'travel behavior and their attitude. Some related suggestions are proposed and they can conduct the travel companies in their practice of improving the service quality and developing the teachers'market. And in other words this paper also has put attention to nowadays high - educated teachers'demand.

关 键 词：高校教师旅游市场 行为群体 心态 旅游需求 

分 类 号：F590.8[经济管理—旅游管理]