中国商业银行市场营销的现状及发展对策  

Current Situation and Develop Countermeasures of the Marketing of Commercial Banks in China

作　　者：贾小宁[1] 李梁 

机构地区：[1]中央财经大学金融系,北京100081 [2]中国利泰进出口有限公司,上海200002

出　　处：《经济与管理》2005年第5期57-59,共3页Economy and Management

摘　　要：随着中国金融全球化进程加快和金融开放扩大,商业银行面临日益激烈的市场竞争,积极开展市场营销是中国商业银行抢占市场,实现效益最大化目标和增强市场竞争力的重要战略。本文从分析中国商业银行目前现状问题入手,探讨中国商业银行如何遵循金融企业营销的特殊规律,实施正确的市场营销策略。With the acceleration of the finance globalization and the magnification of the finance open, commercial banks are confronted with the more and more fierce market competence. Developing positively marketing is the important strategy of Chinese commercial banks to grasp the market, realize the maximum profit target and reinforce the market competence ability. The article starts with analysing the current situation of commercial banks, discusses the special commercial marketing rules of commercial banks following and carries out the current marketing strategy.

关 键 词：商业银行 市场营销 品牌营销 

分 类 号：F830.33[经济管理—金融学]