江苏沿海生态旅游开发与旅游产品设计研究  

Study on the Eco-tourism Development and Tourist Products Design in the Coastal Areas of Jiangsu Province

作　　者：王计平[1,2] 邹欣庆[1] 

机构地区：[1]南京大学海岸与海岛开发教育部重点实验室,江苏南京210093 [2]西北师范大学旅游开发与规划研究中心,甘肃兰州730070

出　　处：《海洋通报》2005年第3期73-79,共7页Marine Science Bulletin

基　　金：国家自然科学基金(40371048)资助

摘　　要：生态旅游是2l世纪旅游业发展的新趋势,是集游览观光、保护环境和生态教育融为一体的新型旅游形式。江苏沿海有着发展生态旅游的天然优越条件,具有资源、环境、社会经济和政策等方面的优势,为其生态旅游产品开发提供了重要的基础条件。本文主要分析了江苏沿海生态旅游发展的基础条件,根据其旅游资源分布的特点,将生态旅游景观分成三带、三中心,相应的形成三个重点旅游景区,同时应用层次分析法(AHP)对三大重点旅游景观区的旅游资源进行了综合评价分析。在此基础上,结合国内外沿海生态旅游的发展趋势的分析,有针对性地提出了发展江苏沿海六大生态旅游产品的设想。Eco-tourism is a tendency of tourism development in the 21st century, and a new form of tourism incorporating sightseeing, environmental protection and ecological education. There are four superior conditions, such as plentiful eco-tourism resources, better environment, rapid economic growth, and superior policy; these are all basic conditions of developing eco-tourism along the coast of Jiangsu province. This paper analyzes the conditions of tourism development in coastal regions, and based on the distribution character of eco-tourism resources which are relatively concentrated in the south and north extremes. We plot out three belts, three centers of tourism, and three key landscape areas along the coast of Jiangsu province. The values of tourism resources in the three key coastal areas are evaluated using the method of AHP(Analytic Hierarchy Process). Based on this and in the light of the tourism developing trend at home and abroad, the paper also puts foreward the six main types of coasta1 eco-tourism products in the coastal region of Jiangsu Province.

关 键 词：沿海地区 旅游开发 产品设计 江苏 

分 类 号：P748[天文地球—海洋科学]