论我国互联网的大传播策略  

作　　者：张春林[1] 

机构地区：[1]四川外语学院社科系,重庆400031

出　　处：《重庆邮电学院学报（社会科学版）》2005年第4期545-547,共3页Journal of Chongqing University of Posts and Telecommunications

摘　　要：当今,互联网是比报纸、广播、电视更有利于在全球范围内争取受众注意的媒介。而要在媒介全球化竞争中占一席之地,我国互联网就应当推行大传播策略。通过分析我国互联网大传播方面存在的问题,认为在技术准备的基础上,推行大传播策略应该从语言层面深入到文化层面,正确处理好守株待兔与主动出击的关系、宣传自我与服务他人的关系。At present , the internet is one medium which can win more attention than newspaper, broadcast, TV in the world. Therefore if we want to have a place in the world's media competence, our internet must carry out the publicizing tactics. Analyzing the problems, in China's internet of publicizing tactics and the problems in our national internet of publicizing, we should make publicizing tactics from the language to the culture, deal with the relationship between the passive acceptance and active sending , and the relationship between publicizing ourselves and serve the others.

关 键 词：互联网 大传播 全球化 

分 类 号：G20[文化科学—传播学]