油品零售卡进行曲  

Fuel-card is becoming popular

作　　者：周宝霞 赵秀娟 

机构地区：[1]中国石油炼油与销售分公司

出　　处：《中国石油企业》2005年第4期84-85,8,共2页China Petroleum Enterprise

摘　　要：石油公司与银行发行联名卡或者发行专用卡,可以为客户提供方便、优惠,帮客户省钱,为石油公司提升品牌、为客户提供增值服务和提高市场竞争力。With automobile consumers getting more and more in China, the traditional deal way has been out of time. 'A card in hand, drive throughout China' has been the advertisement of the two largest petroleum enterprises, Petrochina and Sinopec. The little fuel-card is becoming more popular. That Petrochina and Industry and Commercial Bank of China work together to launch fuel-card, and Sinopec issue its own fuel-card, both of them provide a convenient way for consumers. However, the fuel-card should be improved in many aspects.

关 键 词：油品零售 石油公司 市场竞争力 增值服务 专用卡 联名卡 客户 发行 银行 供方 优惠 省钱 品牌 

分 类 号：F746.41[经济管理—国际贸易] F426.22[经济管理—产业经济]