广告英语中的语音修辞美  

On Aesthetic Perception of Phonetic Rhetoric Devices in Advertising English

作　　者：贺利婧[1] 王书亭[1] 

机构地区：[1]石油大学(华东)外国语学院,山东东营257061

出　　处：《河北理工学院学报（社会科学版）》2005年第2期172-174,共3页Journal of Hebei Institute of Technology (Social Science Edition)

摘　　要：广告英语是一种已逐渐从普通英语中独立出来的、具有特殊效用的应用语言,为达到注意价值和记忆价值的目的,运用了多种多样的修辞手段,以增强生动性、艺术性和感染力。修辞手段的运用能够使广告英语优美独到,内涵丰富,不仅具有很高的商业价值,而且具有一定的语言研究价值和美学价值。从几种主要的语音修辞手段如头韵、腹韵、尾韵、拟声等对广告英语中的语音修辞美作了分析。Advertising English,breaking away from general English,is a practical language with peculiar impact. To fulfill the goal of attention value and memory value,it employs a great variety of rhetorical devices so as to rein- force its vividness,artistic quality and impressiveness.The employment of rhetorical devices makes advertising Eng- lish elegant,original and implicative,manifesting significant commercial value,a certain aesthetic value and value of linguistic study.This paper is a tentative probe into aesthetic perception of phonetic rhetoric devices in advertising English via alliteration,assonance,rhyme and onomatopoeia.

关 键 词：广告英语 语音修辞 头韵 腹韵 拟声 

分 类 号：H315[语言文字—英语]