现代医院核心竞争力的构建和提升  

The construction and Enhancement of core competitive Power in morden hospitals

作　　者：张启瑜[1] 谢红莉[1] 

机构地区：[1]温州医学院附属第一医院,温州学府巷2号325000

出　　处：《中国医院》2005年第6期32-34,共3页Chinese Hospitals

摘　　要：医院在激烈的竞争中,要保证持续发展,关键在于增强核心竞争力。作者从评价医院竞争力出发,从人才是医院最核心的竞争力,培植卓越的营销及服务理念,有效的管理制度,构筑自己的医院精神等方面阐述和分析了提高医院竞争力的几个问题。In fierce competition, the key to the sustained development for hospitals lies in the enhancement of the core competitive power. On the basis of the evalutation of hospital competitive power, the author expounds on the enhancement of hospital competitive power by scientific management in the following aspects:the summary of core competitive power theory, talents as the core competitive power in hospitals, the development of marketing and service concepts, effective management system, and the cultivation of hospital spirit

关 键 词：医院核心竞争力 医院竞争力 现代 持续发展 服务理念 管理制度 医院精神 

分 类 号：R197.32[医药卫生—卫生事业管理] R151.4[医药卫生—公共卫生与预防医学]