医院宣传工作体系的构建  

The Construction of the Hospital Propaganda System

作　　者：梁时荣[1] 周琰[1] 王高进[1] 王蕾[1] 

机构地区：[1]十堰市太和医院,湖北十堰442000

出　　处：《中国医学伦理学》2005年第2期70-72,共3页Chinese Medical Ethics

摘　　要：本文就当前医疗市场竞争提出了宣传工作的重要性。要求必须从战略高度构建医院宣传工作体系,指出现代医院品牌的创立,离不开宣传这个重要工具的推介,强调宣传工作者必须具备的思想意识,探讨了宣传工作应注意的战略战术,分析了宣传工作谨防走入的误区。The article presents the significance of propaganda about the present medical market competition. In the article the author requests the construction of hospital propaganda system in a strategic way; points out that the establishment of the modern hospital brand is impossible without propaganda; emphasizes the necessary consciousness of the propagandists; discusses the strategy which the workers should be aware of; and analyzes the common mistakes during the propagating work.

关 键 词：宣传 体系 构建 

分 类 号：R197[医药卫生—卫生事业管理]