试论出版企业化背景下编辑主体的市场意识  

Discussing the multiple perspectives of economic news reporting

作　　者：赵晓龙[1] 苑书文[1] 

机构地区：[1]河北师范大学语文周报社,石家庄河北050091

出　　处：《河北大学学报（哲学社会科学版）》2005年第3期131-133,共3页Journal of Hebei University(Philosophy and Social Science)

摘　　要：随着我国大多数出版社从经营性的文化事业单位转制为企业单位,编辑主体不仅要进一步提高自身的业务素质,更应该具有强烈的市场意识。本文详细论证了编辑主体的市场意识在整个编辑活动中的重要作用,认为编辑主体的市场意识并不完全等同于一般意义上的赚钱意识,它主要体现在竞争意识和经营意识、品牌意识和精品意识、成本意识和促销意识等方面。For a long time, because the reporting perspective is single, there are some shortcomings of limited reporting thinking and rigid reporting pattern in economic news reporting. In fact, economic news reporting can have various perspective selections, and this article is form four perspectives of politics, economics, comparison and audience requirement to thoroughly explain the importance of multiple perspective selections in improving economic news reporting.

关 键 词：出版企业化 编辑主体 市场意识 

分 类 号：G232[文化科学]