后WTO时代中等城市零售商业的出路  

The way out for retail trade of medium-sized cities in post WTO era

作　　者：管竹笋[1] 鲍宏礼[1] 

机构地区：[1]黄冈师范学院贸经系,湖北黄冈438000

出　　处：《辽宁工程技术大学学报（社会科学版）》2005年第2期177-179,共3页Journal of Liaoning Technical University(Social Science Edition)

基　　金：湖北省科学(软科学)重点科研基金资助项目(2004D002)

摘　　要：中等城市零售商业在后WTO时代面临着大城市零售商业企业的强大竞争,迅速实现从传统向现代的转变对它们的发展起着重要、甚至决定性的作用。如果要实现这种转变,需要对经营理念、管理模式、业务流程等进行必要的调整,包括提高企业经营管理者的水平以及与大城市零售商业企业合作,来共同致力于中等城市零售商业的发展。This text mainly describes how the retail trades of medium-sized cities transform from tradition to modern in post WTO era.The basic concept is:The retail trade of medium-sized city face strong competition of big city in WTO era;transformation from tradition to modern is the most important method.If this transition is realized,we need to carry out essential adjustment in management theory,management mode,business procedure,etc.,including heightening the level of enterprise's administrator,cooperation with retail trade companies in big city,devotion to the development of the retail trade of medium-sized city.

关 键 词：城市零售商业 后WTO时代 中等 企业经营管理者 零售商业企业 经营理念 管理模式 业务流程 企业合作 大城市 决定性 

分 类 号：F724.2[经济管理—产业经济] F12