政府形象建设的若干对策思考  

Thoughts about the Strategies on the Construction of Government Images

作　　者：郑永兰[1] 

机构地区：[1]南京农业大学公共管理学院,江苏南京210095

出　　处：《南京理工大学学报（社会科学版）》2005年第3期14-17,共4页Journal of Nanjing University of Science and Technology：Social Sciences

基　　金：江苏省哲学社会科学研究"十五"规划基金项目成果(项目批准号:04ZZB010)

摘　　要：政府形象问题,是一个事关政府自身建设和经济社会发展全局的重大的战略性课题, 也是极其错综复杂的社会系统工程。本文着重从强化政府形象意识、设计政府总体形象、加强政府决策形象管理、加强公务员队伍建设和优化政府公务员形象、注重政府形象传播等几个方面, 提出政府形象建设的对策建议。The problem of government image is a strategic task about government's own construction and the economic development of society. It is also a complicated social system project. This article focuses on strengthening and designing overall government image, reinforcing the administration on the image of decision-making, consolidating the construction of civil servants, optimizing the image of civil servants and spreading the image of the government. The construction of the image of the government is also suggested.

关 键 词：政府形象 建设 对策 

分 类 号：G640[文化科学—高等教育学]