论学术期刊的品牌创建路径  

On the Founding Path of Quality Brand of Academic Periodicals

作　　者：王铁军[1] 李克琴[1] 李靖波[1] 

机构地区：[1]湖南大学期刊社,湖南长沙410082

出　　处：《湖南大学学报（社会科学版）》2005年第3期125-128,共4页Journal of Hunan University(Social Sciences)

摘　　要：学术期刊在同质化竞争中,实施品牌战略是其发展的必然途径。在科学发展观的指导下,坚持以人为本、可持续发展、优势定位、个性策划等原则,从而构建学术期刊的品牌路径。The implementation of brand strategy is an inevitable approach for the development of academic periodicals in the homo-quality competition. Guided by the scientific development values, brand of academic periodicals should be constructed on such principles as humanism, sustainable development, superiority orientation and characteristic planning.

关 键 词：学术期刊 品牌战略 优势定位 个性策划 

分 类 号：G237.5[文化科学]