媒介全球化背景下我国体育传媒的发展方向  

Development orientation of sports media inChina in time of media globalization

作　　者：殷勤[1] 

机构地区：[1]上海体育学院体育管理系,上海200438

出　　处：《武汉体育学院学报》2005年第6期14-16,共3页Journal of Wuhan Sports University

摘　　要：运用文献资料和归纳分析等方法,总结出我国体育传媒的特点和存在的问题,提出我国体育传媒在媒介全球化过程中的发展方向:加强与国际传媒机构多层次的交流与合作,争取媒介全球化权益;培养和造就高素质体育传媒人才;学习先进的经营手段和管理体制;重视国际新闻理论研究。<Abstrcat>This paper made a summary of characters and problems existed in sports media in China with the methods of literature study and put forward the development trend of sports media in China in the time of media globalization. In order to ensure rights,communication and cooperation with international agencies of media should be strengthened. Meanwhile,qualified personnel should be nurtured and educated,advanced management means and system should be learned and international news theory should be emphasized.

关 键 词：体育传媒 发展方向 媒介全球化 

分 类 号：G80-05[文化科学—运动人体科学]