我国体育制造业的现状及产业整合策略  

Current situation and industry integration strategies of sports manufacturing industry in China

作　　者：陶于[1] 

机构地区：[1]南京师范大学体育科学学院,江苏南京210097

出　　处：《体育学刊》2005年第4期24-27,共4页Journal of Physical Education

基　　金：国家社会科学基金项目(03CTY001)

摘　　要：从我国体育制造业的产业分类标准,体育制造业在我国制造业中的地位、综合发展力、发展区域等方面对我国体育制造业进行研究,提出我国体育制造应利用大企业的品牌效应加速区域内中小体育制造企业的兼并、分工和合作,改变传统的环节营销为整合营销,加速体育制造业跨区域整合。The author studied sports manufacturing industry in China in terms of the issue of industry classification standard for sports manufacturing industry in China,the status of sports manufacturing industry in manufacturing industries in China,industrial comprehensive development capacity and development regions,and drew the following conclusions: Sports manufacturing industry in China should speed up the merger, division and cooperation of medium and small size sports manufacturing enterprises in the regions by utilizing big enterprises' brand effect, turn traditional link marketing into integrated marketing,and speed up cross-region integration of sports manufacturing industry.

关 键 词：体育制造业 产业分类标准 产业整合 

分 类 号：G80-05[文化科学—运动人体科学]