中医医疗机构市场定位的博弈分析  

Analysis of market evaluation of traditional Chinese medicine institutions

作　　者：宁德斌[1] 

机构地区：[1]湖南中医学院,长沙410007

出　　处：《中国卫生质量管理》2005年第3期41-44,共4页Chinese Health Quality Management

基　　金：湖南省中医管理局资助项目(课题编号 20322)

摘　　要：在市场化取向改革的体制转型时期,中医医疗机构具有三重目标主体角度的特征,由于各目标所代表的利益主体不一致而存在冲突性。本文分别从中医事业发展、中医医疗机构市场定位的目标决策和制度创新等方面用教学模型分析其博奕关系,并从机制建设和理顺关系的角度,以“三目标”的共同实现为出发点,提出中医医疗机构市场定位的若干建议。In the period of market - oriented system reformation, TCM hospital, roles with tri - objectives, are conflicting with each other because of the differences among different interest subjects, represented by different objectives. This article, by using mathematical models, will analyze the relationships among these institutions in the game in three aspects - the development of TCM; objective decision - making of the market evaluation of these institu-ations and system innovation. And provide some suggestions, aiming at the fulfillment of all the three objectives, for this market evaluation, from the angle of mechanism construction and homony of these relationships.

关 键 词：三重目标主体角色 中医事业发展 多目标决策 制度创新 

分 类 号：C931.2[经济管理—管理学] R197.323[医药卫生—卫生事业管理]