山西省体育旅游市场现状分析及发展对策研究  

Research on the Current Situation of Sports Tourism Market and its Development Strategy in Shanxi Province

作　　者：吴峰山[1] 

机构地区：[1]山西师范大学体育学院,山西临汾041000

出　　处：《北京体育大学学报》2005年第6期751-752,共2页Journal of Beijing Sport University

摘　　要：采用问卷调查、数理统计、文献查询、专家咨询及逻辑分析的方法,对山西省体育旅游潜在市场现状进行了调查,结果显示:体育旅游经营市场目前发展尚处于起步阶段,占旅游市场比重较小,参与人群规模不大;经营主要项目有民族体育、自给性活动、商业供给、观光观赏四类;组织管理具有粗放性。消费市场需求迫切,城市居民对登山、骑乘动物和体育竞赛比较青睐;总体消费水平较低;影响居民参加体育旅游的主要原因是经济实力不足,缺乏余暇时间,服务水平低,并相应提出发展对策。Based on questionnaires, expert investigation, documentary analysis, mathematical statistics and logical analysis, this paper analyzes the current situation of the sports tourism market in Shanxi. The results show that the sports tourism market in Shanxi is still at the initial period, which merely occupies a small proportion of the tourism market. The chief sports items include nationality sports, self-sufficient activities, business supply, make sight-seeing trip to appreciate four type; the market's consumption need seems to be urgent. The urban residents prefer to participate in mountain climbing, riding on the animals and sports competition; the general consumption level is still relatively lower; the main reason that impacts the residents' participation can be summarized as follows: insufficient spare time; low level of service. Several relevant development strategy were proposed.

关 键 词：体育旅游市场 经营管理 山西 经营项目 问卷调查 

分 类 号：G812.7[文化科学—体育学] F592.7[经济管理—旅游管理]