我国国有酒店改制和商业模式分析  

The Analysis of System Refrom and Commercial Model of State-ouned Hotel Business in China

作　　者：李璟[1] 

机构地区：[1]哈尔滨工业大学管理学院,黑龙江哈尔滨150001

出　　处：《商业研究》2005年第14期148-153,共6页Commercial Research

摘　　要：针对我国国有酒店业现状进行分析,国有酒店的改制势在必行。国有酒店企业改制是把原来潜藏的资源挖掘出来,在总体经营方略上了一个大台阶,是一个新的利益关系的调整,是为整个行业提供了一个发展空间。借鉴国际酒店集团在我国的运营模式及美国酒店业整体运营情况和管理模式。指出我国国有酒店业要想发展必须与资本市场相结合,并获得国际资本市场的认同,建立适合我国国情的商业模式,才能在激烈的市场竞争中立于不败之地。This paper analyes the current conditions of state-owned hotel business in China,and concludes that the system reform of in it is imperative.Through the system reform,the potential resources of these hotels can be better cctilized.As a new relationship adjustment,it brings about bigger space for the development of the whole business.In views of the internal practice in hotel management,the paper halds the necessity of integrating with capital market,especially drawing on international cpital market.This will be the way to China's state-owned invincible position in the fierce competition.

关 键 词：改制特点 改制方式 改制机遇 国际资本市场 价值取向 特许连锁经营 契约管理 

分 类 号：F719[经济管理—产业经济]