培养高校图书资料信息服务的营销理念  

作　　者：杨丽辉[1] 高艳华[2] 

机构地区：[1]吉林大学经济学院,长春130012 [2]吉林大学计算机科学与技术学院,长春130012

出　　处：《现代情报》2005年第7期113-114,共2页Journal of Modern Information

摘　　要：高校图书资料信息服务工作是高校教学和科研重要组成部分,它的发展程度直接影响着高校教学和科研的发展速度。我国高校图书资料信息服务现状已不适应高校教学和科研发展的要求,必须改革传统的发展观念,注入营销理念,营销高校图书资料信息服务,走出完全依赖于高校而发展的误区,开拓信息服务市场,在竞争中求生存,在改革中求发展。Work of College books datum information service is an important constituting part of the colleges teaching and scientific research,whose developing speed is directly affected by its developed degree.The status quo of our College books datum information service is not adapting the requirement of the development of colleges teaching and scientific research so well,that must reform the traditional development idea and infuse the marketing principle into it,marketing the college books datum information service,come out the mistake area of developing completely depends on the college,expand the marketing of information service,seek to exist in the competition and develop in the reform.

关 键 词：图书资料 信息 服务 营销 

分 类 号：G258.6[文化科学—图书馆学]