论新形势下我国大中型零售企业的竞争战略  

A Discussion on the Competitive Strategies of Large-and-Middle-Scale Retail Enterprises of China under the New Situation

作　　者：朱莉雅[1] 王爱丽[1] 白丽苹[1] 

机构地区：[1]山东农业大学,山东泰安271018

出　　处：《山东行政学院山东省经济管理干部学院学报》2005年第2期66-68,共3页Journal of Shandong Administrative College and Shandong Economic Management Personnel College

摘　　要：进入21世纪以来我国零售业作为加入W TO后首先全面开放的行业之一,受到了前所未有的严峻挑战。在新形势下,必须按照行业竞争的激烈程度将国内零售市场分为高度竞争性市场和一般竞争性市场,并在此基础上实施不同的竞争战略以应对挑战、实现发展。The retail business of China, as one of the trades of opening in an all-round way at first after the accession to the WTO since 21st century, have received the unprecedented severe challenge under the new situation. We should divide the retail market of China into highly and the generally competitive market according to the strength of the market competition, then based on that carry out different competitive strategies to meet the challenges and realize development.

关 键 词：大中型零售企业 竞争战略 高度竞争性市场 一般竞争性市场 

分 类 号：F717[经济管理—产业经济]