云南省旅游产品结构调整研究  

STUDY ON ADJUSTMENT OF TOURISM PRODUCT FRAME IN YUNNAN PROUINCE

作　　者：魏娜[1] 田卫民[1] 

机构地区：[1]云南大学工商管理与旅游管理学院,云南昆明650091

出　　处：《云南地理环境研究》2005年第4期72-75,共4页Yunnan Geographic Environment Research

摘　　要：2003年“非典”的影响使中国旅游业受到重创。但是“非典”过后留给我们的是更多的思考:过多地依赖单一的观光旅游产品将加剧旅游业的脆弱性,旅游产品应向多元化方向发展,特别是云南旅游业,要想实现旅游业的可持续发展,旅游产品结构的调整势在必行。运用比较分析法、实证分析法和区域旅游开发理论,在分析了云南省旅游产品结构现状的基础上,研究了云南省旅游产品结构调整的必要性及调整内容,指出了丰富观光旅游内涵、度假旅游产品的重点开发、文化旅游的渗透开发、工业旅游、民族体育旅游及会展旅游等多种形式的联合开发是云南旅游业可持续发展的战略选择。Tourism industry has experienced great difficulty in China in 2003 because of 'SARS'. However ,'SARS' make us thinking more : too much relying on single sightseeing tourism product will lead to more fragility about it ,tourism product should have multi-angle developing direction .Especially tourism in Yunnan ,in order to realize sustainable development ,enforce the status of tourism industry ,it is necessary for us to adjust tourism product frame .On the ground of tourism product frame in Yunnan now ,using the way of comparison?case study and field analysis ?the development of district,the importance of research is on the necessity and content of adjustment. The essay have pointed out the detailed strategies for the sustainable development of Yunnan Province such as enrichment of sightseeing product?emphatic development of vacation product?the permeated development of culture tourism?the united development of industry tourism and nationality P.E. tourism.

关 键 词：旅游产品结构 云南 

分 类 号：F592[经济管理—旅游管理]