中介型电子商务的发展策略  

The Developing Strategies for the Brokerage Mode of E-business

作　　者：苑永琴[1] 

机构地区：[1]中北大学分校管理工程系,山西太原030008

出　　处：《科技情报开发与经济》2005年第13期243-244,249,共3页Sci-Tech Information Development & Economy

摘　　要：随着互联网的快速发展,依托Internet平台多渠道、高效率地发展中介型电子商务,是网络交易成功的关键。分别对目前我国存在的不同类型中介型电子商务模式进行了论述,通过实例分析,阐述了中介型电子商务企业的发展策略。Along with the rapid development of Internet, developing the brokerage mode of E-business with high efficiency and multi-channels relying on the platform of Internet is the key for successful trade on the network. This paper analyzed on the different kinds of brokerage mode of E-business existing in our country nowadays, and expounds the developing strategies for the brokerage mode of E-business by using the actual examples.

关 键 词：电子商务 中介型 发展策略 

分 类 号：F713.36[经济管理—产业经济]