基于价值链的制药企业外包战略探讨  

Discussion on Pharmaceutical Enterprises'Outsourcing Strategy Based on Value Chain

作　　者：唐玲[1] 邱家学[1] 

机构地区：[1]中国药科大学国际医药商学院,南京市210009

出　　处：《中国药房》2005年第15期1127-1129,共3页China Pharmacy

摘　　要：目的:探讨制药企业的外包战略。方法:以价值链理论为基础,分析制药企业实施外包战略的可行性与必要性,并评价现阶段我国制药企业可采用的外包战略。结果与结论:业务外包是我国制药企业的可行选择,可有效提高制药企业的竞争力。OBJECTIVE： To discuss the outsourcing strategy of pharmaceutical enterprises. METHODS： The feasibility and the necessity of carrying out outsourcing strategy in pharmaceutical enterprises were analyzed based on value chain theory;and the current outsourcing strategies carried out in China pharmaceutical enterprises were evaluated. RESULTS ＆ CONCLUSION： Outsourcing is a feasible choice for our pharmaceutical enterprises, by which their competitive edge can be improved effectively.

关 键 词：价值链 制药企业 外包 战略 

分 类 号：R956[医药卫生—药学] F407.7[经济管理—产业经济]