认识品牌文化  

Cognition on the Culture of Trademarks

作　　者：宋军[1] 王宗雪[2] 

机构地区：[1]南昌航空工业学院,南昌330036 [2]湘南学院,郴州423000

出　　处：《包装工程》2005年第4期176-177,219,共3页Packaging Engineering

摘　　要：认识品牌、接受品牌、忠诚品牌到信仰品牌,这个过程与品牌文化强大的感染力有着紧密的联系,品牌文化传播着企业商家的经营精神理念,不断的塑造提升品牌取信于公众的价值内涵。From knowing, accepting, devoting to trusting trademarks, there is a close relationship between the progress and the strong infection in the culture of trademarks. The culture of trademarks spreads ideological concept from commercial circles, and continuously molds and promotes valuable connotation in order to win the public confidence.

关 键 词：品牌文化 消费情结 文化传播 文化管理 

分 类 号：F760.5[经济管理—产业经济]