住宅市场中消费者行为的实证研究——对应分析与最优尺度分析的运用  

An Empirical Research of Consumers Behavior in the Residential Market——An Application of Correspondence Analysis and Optimal Scaling Technique

作　　者：贾士军[1] 

机构地区：[1]广州大学经济与管理学院,广东广州510091

出　　处：《中国软科学》2005年第7期153-157,共5页China Soft Science

基　　金：建设部科学技术资助项目(03-1-054)

摘　　要：在住宅市场消费者行为研究方面,国外研究成果丰富,而国内尚处于起步阶段。与主成分分析等方法相比,对应分析与最优尺度分析方法具有其独特的优势。本文以广州市海珠区赤岗为例,采用对应分析与最优尺度分析方法对消费者购房行为特征进行了实证研究。综合运用主成分分析、对应分析、最优尺度分析方法,会使消费者行为研究更有深度。There are plenty of literatures about the consumer＇s behavior research in the residential market abroad, while the research is at the beginning stage in China, Compared with factor analysis, correspondence analysis and optimal scaling technique have unique advantages. The characteristics of consumer＇s behavior of buying houses in Chigang district, Guangzhou, have been analyzed with the both methods. The research of Consumer＇s behavior will be deepened if correspondence analysis, optimal scaling technique and factor analysis are adopted together.

关 键 词：住宅市场 消费者行为 对应分析 最优尺度分析 

分 类 号：C812[社会学—统计学]