面对医疗市场 加强专科建设  

Development special departments to meet with healthcare market

作　　者：耿庆山[1] 郭莉莉[1] 

机构地区：[1]广东省人民医院,广州市中山二路106号510080

出　　处：《中国医院》2005年第8期20-22,共3页Chinese Hospitals

摘　　要：由于体制、历史和观念等多方面的原因,我国医院普遍存在着高级专业人才匮乏、人才结构不合理、专科特色不突出、品牌意识和市场意识不强等问题,这严重制约了医院的发展,而且随着医疗卫生行业间竞争的不断加剧,矛盾也越来越突出。在市场化背景下,广东省人民医院从医院品牌建设入手开展专科建设,把专科建设作为品牌建设的中心工作,使医院的专科优势更加突出,专科业务在医疗市场中的占有率不断增大,成为医院各项医疗业务的支柱,新组建的一批专科成为医院品牌的重要支撑,同时也增强了医院的核心竞争力。In China,there are less advanced specialists in hospitals.The structure of human resource is unreasonable without special departments and little thinking on brand and market.These problem hampers hospitals development seriously.Within healthcare market,Guangdong Province People Hospital develops hospital＇s specialties from brand development,as core working of brand development.This hospital enlarges specialty sharing in healthcare market and becomes support of hospital development.A new series of specialties become important support of hospital and core competition.

关 键 词：专科建设 人才培养 核心竞争力 医疗市场 医院品牌建设 广东省人民医院 高级专业人才 医疗卫生行业 医疗业务 人才结构 

分 类 号：R197.32[医药卫生—卫生事业管理] R749[医药卫生—公共卫生与预防医学]