电视直销业存在的问题及对策  

作　　者：王晓伟[1] 

机构地区：[1]哈尔滨商业大学工商管理学院

出　　处：《黑龙江对外经贸》2005年第9期58-59,共2页Heilongjiang Foreign Economic Relations and Trade

摘　　要：电视购物逐渐成为一种新兴的时尚的购物方式,在国外的发展已非常的成熟。但在国内的发展还存在很多问题需要解决。本文就是围绕这些内容展开讨论的。TV-shopping is becoming a new rising fashionable means. It has already become mature in many west countries. However there still are some existing problems of developing in domestic market needed to be resolved. This article will give a through study on these matters.

关 键 词：电视直销 无店铺销售 电视直销广告 

分 类 号：F724.2[经济管理—产业经济]