中国体育电视制播分离研究  

Study On Separating Production From Television Supply Chain Of Chinese Sport Television

作　　者：周圆[1] 

机构地区：[1]北京体育大学研究生院,北京100084

出　　处：《安徽体育科技》2011年第1期11-13,19,共4页Journal of Anhui Sports Science

摘　　要：随着中国市场经济的不断发展,"制播分离"成为近年来中国广播电视体制改革的重要方面。体育电视由于其强调趣味娱乐的特殊属性,是最适合市场化运作的电视节目类型,成为了制播分离的先遣军。通过案例分析,专家访谈等方法对体育电视制播分离存在的必要性、发展现状进行研究,从而找出中国体育电视制播分离存在的问题、发展的瓶颈,提出相应的对策。With the growing development of market economy,separating production from television supply chain has become the vital part of transformation of Chinese broadcasting and television institution.Due to the special trait of emphasis in interesting entertainment,sport television is the best TV program type of market operation and becomes the pioneer.The thesis makes research on necessity and development status of separating production from television supply chain of Chinese sport television,by means of case ana...

关 键 词：中国体育电视 制播分离 中央电视台体育频道 中视体育娱乐有限公司 

分 类 号：G229.2[文化科学]