海洋旅游危机事件的预防机制研究——基于海洋旅游者视角  

Study on the Prevention Mechanism against Marine Tourism Crisis Events:From the Perspective of Marine Tourists

作　　者：黄蔚艳[1] 

机构地区：[1]浙江海洋学院管理学院

出　　处：《山东大学学报（哲学社会科学版）》2010年第4期124-128,共5页Journal of Shandong University(Philosophy and Social Sciences)

基　　金：2009年浙江省旅游科学研究课题(编号2009LY38)的成果之一

摘　　要：海洋旅游在世界旅游业中占有举足轻重的地位,并且呈现强势增长态势,在我国业已成为海洋经济的重要组成部分。但由于海洋旅游特点使得海洋旅游相对于陆地旅游更易发生危机事件,随着海洋旅游的发展,绝大多数危机事件将可能重复发生,因此,有效的危机事件管理是海洋旅游发展的重要基础。从海洋旅游危机事件表现形态着手,基于海洋旅游者视角研究其特点,分析其发生的诱因,进而探讨海洋旅游危机事件预防机制,为海洋旅游危机事件管理提供切实可行的思路。Marine tourism plays an important role in the world’s tourism industry and is growing rapidly. In China it has become an important part of marine economy. The unique characteristics of marine tourism make it more vulnerable to crisis events than land-based tourist activities. Moreover, with the development of marine tourism, it is possible for most crisis events to repeat themselves. Thus, effective crisis management serves as an important basis for the development of marine tourism. This paper first presents the forms and characteristics of marine tourism crisis events and then analyzes their causes from the perspective of marine tourists before studying the prevention mechanism against such crisis events with the purpose to enlighten crisis management in marine tourism.

关 键 词：海洋旅游 危机事件管理 预防机制 机制研究 旅游者 视角 CRISIS TOURISM Prevention Mechanism Study 世界旅游业 重复发生 特点 旅游发展 海洋经济 表现形态 诱因 态势 思路 陆地 

分 类 号：F590[经济管理—旅游管理]