“迷你”音乐会的市场化规范运作  

On Market-oriented Function of "Mini" Concert

作　　者：雷敏[1] 

机构地区：[1]江西财经大学艺术学院

出　　处：《浙江艺术职业学院学报》2010年第3期107-112,共6页Journal of Zhejiang Vocational Academy of Art

摘　　要："迷你"音乐会的兴起与发展,是音乐操盘人音乐运作和市场营销理念的又一次变革,在金融风暴的劣势下从"被动"转变为"主动",开展了新的尝试,在困境中求蜕变、求生存、谋发展,探索出了一条艺术与经济双赢的新营销模式。本文以"迷你"音乐会的兴起为研究缘起,对"迷你"音乐会的市场化规范运作进行初步的讨论。The rise and development of 'mini' concert is a change of music manipulators' concept of music function and marketing.'Mini' concert is a new attempt turning 'passive' to 'active' in the disadvantages of the financial turmoil,and explores a new win-win marketing model of both art and economy.The paper studies the rise of 'mini' concert and preliminary discusses to regulate the market-oriented function.

关 键 词：音乐会 市场化 规范运作 市场营销理念 新营销模式 金融风暴 缘起 艺术 蜕变 讨论 双赢 生存 劣势 经济 变革 

分 类 号：J[艺术]