2010中国农资的淡季营销之年——国内农资企业淡季营销措施汇总  

Marketing Strategies in Slack Season from Domestic Fertilizer enterprises

作　　者：张弛 张陆新 

出　　处：《中国农资》2010年第8期18-25,6,共9页CHINA AGRI-PRODUCTION NEWS

摘　　要：无论是化肥生产企业或是流通企业,在这两年的市场运行中都深感行业已充满极多的变数以及不稳定性,尤其今年春节过后的长时间异常天气更是打破所有农资人"旺季旺销"的传统观念。各种因素造成市场淡季的频繁出现。所幸业内一些企业已经进行了相关的探索和实施,并且取得了不错的效果,他们的经验可以给其他企业提供很好的借鉴价值。Both fertilizer producing enterprises and fertilizer distributing enterprises have been facing lots of changes and uncertainties in recent two years. Especially, the severe unusual weather after the Spring Festival this year broke fertilizer dealers and farmers’traditional purchasing way that is to purchase fertilizers mainly in busy season. Longer slack season reminds producers and distributors to pay more attention to marketing strategies in slack season. Fortunately, some fertilizer businessmen have expl...

关 键 词：农资企业 淡季市场 淡季营销 农资经销商 经销商会议 农化服务 销售淡季 2010 

分 类 号：F326.6[经济管理—产业经济]