我国大众健美操俱乐部市场化进程的审视与思考  

An Inspection and Consideration on the Marketing Process of the Chinese Public Aerobics Clubs

作　　者：钟海鸥[1] 袁春杰[2] 

机构地区：[1]中山大学体育教育系,广东510275 [2]广东金融学院基础部,广东510520

出　　处：《体育科技》2006年第1期28-30,共3页Sport Science and Technology

摘　　要：运用文献法和统计法,对我国健美操俱乐部市场化的形成与发展脉络进行梳理分析。分析认为:(1)我国大众健美操俱乐部走市场化途径,是满足人们体育消费的必由之路;(2)引进先进的管理经验,提高经营管理水平,是保证我国健美操俱乐部市场化经久不衰的重要手段;(3)改善健身环境,提高教练员指导水平,建立大众健美操俱乐部网络平台,是满足大众需求的科学健身体系的目标。By using the methods of document search and statistics,this paper analyzes the marketing process of the Chinese public aerobics clubs.The main points are as follows:(1) The marketing of the Chinese public aerobics clubs is the only way to satisfy the people's need of P.E.consumption.(2) The introduction of advanced administrative experience and the improvement of administrative level are the important means to ensure the long-run aerobics clubs in market.(3) The goal to meet the public demand of scientific healthy system is to perfect exercising surroundings,to enhance the level of coaches and to set up the network of the public aerobics clubs.

关 键 词：健美操俱乐部 市场化进程 审视与思考 经营管理水平 运用文献法 市场化途径 指导水平 网络平台 体育消费 健身体系 健身环境 管理经验 大众需求 统计法 教练员 梳理 目标 脉络 科学 

分 类 号：G80-05[文化科学—运动人体科学] G831.3[文化科学—体育学]