提升文化产业竞争力的策略探析  

Strategy of enhancing the competitiveness of the cultural industry

作　　者：魏萍[1] 

机构地区：[1]贵州大学管理学院,贵州贵阳550001

出　　处：《南昌教育学院学报》2011年第1期182-183,共2页Journal of Nanchang College of Education

摘　　要：文化产业现已成为国家支柱性产业,是国家软实力的象征。如何在新形势下,有效振兴文化产业,解决文化产业发展中存在的问题,全面提升文化产品和服务的竞争力,是我国当前所面临的重大课题。本文试图指出我国文化产业发展中的相对优势与问题,就提升我国文化产业竞争力的战略对策进行探索和分析,提出具有全局性和长远性的对策建议。The cultural industry has become a national pillar industry,is a symbol of soft power of country.How to promote cultural industries effectively,address the cultural problems in industrial development,enhance the competitiveness of cultural products and services is a major issue our country currently faces under the new situation.This article attempts to point out the advantages and problems in the development of cultural industry in China,explore and analyze to enhance the competitiveness of China's cultura...

关 键 词：文化产业 竞争力 发展战略 

分 类 号：G124[文化科学]