网络服务中基于流量的定价策略  

Usage-based Pricing in Network Service

作　　者：陈继光[1] 周亚平[1] 陈波[1] 

机构地区：[1]中国科技大学管理科学系,安徽合肥230026

出　　处：《运筹与管理》2005年第4期101-106,共6页Operations Research and Management Science

摘　　要：本文分析了网络服务中带宽的类似公共产品使用和ISP与顾客间主从博弈,导致拥塞,接着证明基于流量的定价策略较之固定定价策略更能控制网络拥塞,随后在基于流量的定价策略下,分析了垄断的市场中社会总福利达不到最优,ISP间的竞争会增加顾客效用,最后指出社会总福利达到最优时的价格是一影子价格。This paper analyzes the public goods in the network service sharing bandwidth, shows that the leader-follower game between users and ISP both result in congestion, and then verifies the usage-based pricing is more adaptable to controling the congestion than flat-rate pricing. Thus under usage-based pricing, in the monopoly market the maximum social welfare can＇t be accomplished; competitions between ISPs bring the improvement of users＇ utility; while the price under which the maximum social welfare is accomplished is a shadow price.

关 键 词：网络经济学 基于流量的定价策略 拥塞 社会总福利 影子价格 

分 类 号：F224.33[经济管理—国民经济]