四川旅游商品开发探析  

Analysis of Sichuan Tourist Commodity Development

作　　者：罗晓彬[1] 

机构地区：[1]四川师范大学旅游学院,四川成都610068

出　　处：《四川师范大学学报（社会科学版）》2005年第5期132-137,共6页Journal of Sichuan Normal University(Social Sciences Edition)

摘　　要：四川是全国旅游大省,既拥有旅游商品开发的悠久传统和现实优势,又存在着品种花色单一、制作陈旧粗糙、市场价格混乱、生产技术落后、专业人才匮乏等问题。因此,四川旅游商品开发除继续抓好传统工艺品生产外,应重点强化品牌意识,拓宽产品线,开发富有地方特色和民族特色的旅游食品、保健品和纪念品等。Sichuan is an important tourist province in China of a long history of tourist commodity development and present advantage, but there exist problems of product singleness, old crude fabrication, market price disorder, backward production techniques and lack of special professionals. To develop Sichuan tourist commodities must do a good job of traditional crafts production, with emphasis on strengthening brand-name conscientiousness, widening product scope and developing commodities of local and ethnic characteristics.

关 键 词：四川 旅游商品 开发 

分 类 号：F592[经济管理—旅游管理]