自然人姓名商业利用之法律规制——从“姓名商标”现象说开去  

Legal Regulations of Commercial Uses of Natural Person's Name——On the Phenomenon "Name Trademark"

作　　者：李诗鸿[1] 

机构地区：[1]华东政法学院经济法学院,上海200042

出　　处：《淮北职业技术学院学报》2005年第3期21-24,共4页Journal of Huaibei Vocational and Technical College

摘　　要：本文从“姓名商标”现象引发问题,指出现行法律采用人格权法保护与姓名相关的利益,并进一步分析了姓名商业利用行为传统人格权法模式保护下的不足,主张建立具有财产权性质的商品化权制度,对姓名商业利用行为进行积极的引导。In the light of the phenomenon “name trademark”, this thesis points out that current laws safeguard the benefits related to names by adopting the law of personality right, and suggests instituting the system of commercialized right with proprietary nature to guide positively the behavior of commercial use of name, by analyzing further the safeguarding disadvantages of traditional personality right law of commercial use of name.

关 键 词：姓名权 商业利用 商品化权 

分 类 号：F922.294[经济管理] F923.2