网络数据库在网络营销中的作用  

Role of the Network Database in Net-marketing

作　　者：张瑛[1] 李彩霞[2] 

机构地区：[1]青海民族学院电子工程与信息科学系,青海西宁810007 [2]青海民族学院计算机科学与技术系,青海西宁810007

出　　处：《青海师专学报》2005年第6期77-79,共3页Journal of Qinghai Junior Teachers' College

摘　　要：本文对作为网络的一个重要应用,即数据库在网络营销中发挥着重要的作用进行了论述.与传统营销相比,如广告、电话营销等,数据库营销也是—种常用的手段,且有着更加独特的优越性,因而成为网络营销的重要策略之一.与普通网站相对而言,具有数据库功能的网站、网页我们通常称为动态页面,也就是说页面不是一成不变的,页面上内容(或部分内容)是动态生成的,它可以根据数据库中相应部分内容的调整而变化,使网站内容更灵活、维护更方便、更新更便捷.This article discusses the important application of the network and the important function of the database in net -marketing. Compared with traditional marketing methods, for instance the advertisement, telemarketing, etc. , the marketing of the database is more commonly used today. It is a uniquely superior method of marketing; therefore, it has become one of the most important strategies of the net -marketing. Compared with ordinary websites we usually call these pages dynamic pages because they have the function of the database. That is to say, these pages are alterable. The content of the pages is produced dynamically. It can be changed when some corresponding contents is adjusted in the database, making the websiteg content more flexible, it is easier to maintain and keep updated.

关 键 词：网站建设 数据库 数据库营销 网络销营 

分 类 号：TP393.09[自动化与计算机技术—计算机应用技术]