旅游供应链“委托—代理”关系及风险规避研究  

A Research on “Entrust-agency” Relation and Risk Evading Issue Concerned in Tourism Supply Chain

作　　者：李万立[1] 李平[1] 贾跃千[1] 

机构地区：[1]山东师范大学人口.资源与环境学院,济南250014

出　　处：《旅游科学》2005年第4期22-27,共6页Tourism Science

摘　　要：本文首先概述了旅游供应链和“委托—代理”关系的含义,随后分析了旅游供应链中存在的两层“委托—代理”关系,指出其可能导致的风险,包括悖逆选择和败德风险。在此基础上,本文从宏观和微观两个角度对国内旅游供应链现状进行了分析,并对目前国内旅游供应链的风险规避措施进行了初步探讨。This paper started with a summary of the connotation of tourism supply chain and the implication of entrust-agency relation, analyzed the double entrust-agency relations working in tourism supply chain, pointed out the probable risks, including disloyal selections and discrediting risks. It also made an analysis of the status quo of China＇ s tourism supply chain from macro and micro perceptions, and then probed into the probable measures to evade risks in tourism supply chain in China.

关 键 词：旅游供应链 “委托-代理” 游客效益损失 价值管理 风险规避 

分 类 号：F590[经济管理—旅游管理]