企业合作中信任传递过程的机理分析  

Analysis on the mechanism of trust transfer in firm cooperation

作　　者：张毅[1] 邵新宇[2] 邓超[2] 

机构地区：[1]华中科技大学塑性成形模拟及模具技术国家重点实验室,湖北武汉430074 [2]华中科技大学机械科学与工程学院,湖北武汉430074

出　　处：《华中科技大学学报（自然科学版）》2005年第9期132-134,共3页Journal of Huazhong University of Science and Technology(Natural Science Edition)

基　　金：国家高技术研究发展计划资助项目(2003AA413110);华中科技大学塑性成形模拟及模具技术国家重点实验室开放基金资助项目(200402).

摘　　要：运用博弈理论分析了企业的合作过程,提出了企业合作的信任度概念,研究了信任度对企业决策的影响,指出了企业合作的充要条件是企业间的信任度必须大于最小的“信任度”.由于企业重复合作的关联性及企业间信任度在企业重复合作中的“信号传递”效应,因此企业先前建立的合作关系对后期关系具有正激励作用,促使企业后期合作关系的产生.The process of firm cooperation was analyzed according to game theory and the concept of trust level in firm cooperation was put forward. The effect of interfirm trust level on firm decision was studied deeply, and then the sufficient and necessary condition for firm cooperation was drawn that interfirm trust level must exceed a critical value. Because there is a correlation in firm＇s repeated cooperation and interfirm trust level acts as a signal transfer in firm cooperation, previous firm relation has a positive effect on sequential firm relation, which leads to successful firm cooperation in later time.

关 键 词：企业合作 信任 信号传递 信任度 关联度 

分 类 号：C934[经济管理—管理学]