电子商务的发展改变了原有的公共关系  

The Development of Electronic Commerce Has Altered the Former PR(Public Relations)

作　　者：周迎[1] 刘向军[1] 

机构地区：[1]太原科技大学,山西太原030024

出　　处：《山西高等学校社会科学学报》2005年第9期112-114,共3页Social Sciences Journal of Universities in Shanxi

摘　　要：电子商务的飞速发展,对原有的公共关系内容发生着深刻的影响,使其在速度、客户关系、品牌的从新定位、互联网、企业文化等五个方面发生了深刻变化,以一种新的视角展示了新经济条件下公共关系的内容。The rapid development of E-commerce has strongly influenced the contents of former PR,bringing great changes to it in five aspects including speed, the relationship with customers, re-positioning of brands, internet and corporate culture, and revealing from a new angle the contents of PR under the new economic condition.

关 键 词：电子商务 公共关系 影响 变化 内容 

分 类 号：F724.6[经济管理—产业经济]