我国商业性组织赛事运营的现状与效益分析  

Research on the status quo and benefit of the commercial structures in China

作　　者：高晓波[1] 陈及治[2] 

机构地区：[1]华南理工大学体育部,广东广州510640 [2]上海体育学院体育社会学系,上海200438

出　　处：《山东体育学院学报》2005年第4期4-7,共4页Journal of Shandong Sport University

基　　金：国家体育总局体育社会科学;软科学研究项目(548SS03057)

摘　　要：采用文献资料法、访谈法、问卷调查法等研究方法,从我国商业组织型赛事运营的现状分析入手,对赛事运营中经济效益与社会效益进行分析。研究结果表明:(1)商业性组织多以运营国内单项赛事为主,多采用单独承办,优先考虑赛事的经济效益,兼顾赛事的社会效益;(2)在赛事运营的经济效益方面,商业性组织若寻求适当的赞助者,就取得较好的赛事经济效益。(3)在赛事运营的社会效益上,商业性组织运营赛事对该地区企业本位竞争力与生活环境竞争力产生了较大的影响。Based on the methods of ducument search, visiting, questionnaire survey and so on., and from the commercial structure event operations of status quo, it has made an analysis of economy and society of benefit.The result show that： （1） most of commercial structure operate the domestic single events that have been operated, most of commercial structure takes into account economy benefit prior to society benefit of the events; （2） In economy benefit, if commercial structures seek for the condign sponsor, they may receive economy benefit much; （3） In society benefit, the events of comrnercial structure operation have a great effect on the competition of corooration and habitat.

关 键 词：商业性组织 赛事运营 效益 

分 类 号：G80-05[文化科学—运动人体科学]