城市产品价值创造的新思路  

The New Thinking of Value Creation of the Urban Products

作　　者：郑昭[1] 颜长春[1] 董少锋[1] 

机构地区：[1]湘潭大学商学院,湖南湘潭411105

出　　处：《湘潭大学学报（哲学社会科学版）》2005年第5期130-133,共4页Journal of Xiangtan University:Philosophy And Social Sciences

摘　　要：城市产品价值创造对于增强城市竞争力、提高城市品位、传播城市形象等等方面具有重要意义。将营销理论的最新成果引入到城市产品价值创造的研究中,寻求城市产品价值创造的一般方法和水平方法,分析其在实践应用中的操作方法,对于指导我国城市的发展具有一定的现实指导意义。The value of the urban products creates is significant in respects as the enhancement , improvement of the urban grade , spread of the urban image of the urban competitiveness ,etc. To introduce the latest achievement of the marketing theory to the research that the value of the urban products creates, study general method and horizontal method that the value of the urban products creates, analyse its working technique in practice , have certain realistic directive significance to guide the development of the city of our country.

关 键 词：城市产品 价值创造 新思路 

分 类 号：F290[经济管理—国民经济]