元宝枫油的市场开发策略  

Marketing Strategies of Acer Truncatum Buge Oil

作　　者：刘德钦[1] 张文韬[1] 沈西林[1] 

机构地区：[1]西南林学院经济管理学院,昆明650224

出　　处：《林业经济问题》2005年第5期310-312,320,共4页Issues of Forestry Economics

摘　　要：分析元宝枫油的研究进展、效益状况、市场预测和市场定位,提出将元宝枫油作为保健品进行市场开发的思路,指出元宝枫油在中、老年市场、青年女性和婴幼儿市场上具有相当大的竞争优势,提出在“融入日常生活的绿色环保保健油”的经营理念指导下,通过创意构思、应用市场营销策略的市场开发策略,达到将一个新型产品推向市场的目的。Based on the analysis of elements of Acer truncatum Buge oil, research of market orientation of Acer truncatum Buge oil and the comparison with Hippophae Rhamnoides oil, the author puts forward a new way to exploit Acer truncatum Buge oil. With the research of the marketing situation of Acer truncatum Buge oil, the author forecasts that as a new health care product, Acer truncatum Buge oil has a large market. At last this article based on the analysis on the effect and marketing strategies of the Acer truncatum Buge oil to stabilize it, provides the market guide for marketing new products.

关 键 词：元宝枫油 保健品 预测 开发 策略 

分 类 号：F326.20[经济管理—产业经济]