体验经济与我国旅游业经营管理模式——解决我国旅游业宏观看好与微观欠佳的新思路  

On the Use of Experiencing Economy in Tourism′s Management and Operation——The new thinking on how to resolve the problem of macroscopic going up and the microcosmic getting worse in tourism industry

作　　者：张青云[1] 贾磊[1] 

机构地区：[1]安阳师范学院地理系,河南安阳455000

出　　处：《安阳师范学院学报》2005年第5期106-108,共3页Journal of Anyang Normal University

摘　　要：体验经济时代的来临,要求我国旅游业有新的经营管理模式,我国旅游业应努力塑造名牌和培育顾客的忠诚性,满足顾客需求,让顾客参与进来,为顾客提供体验。With the coming of the experiencing economy era, the new surroundings need a suitable model of management and operation . It means the tourist company must build the brand , the loyalty of the tourists , meet the need of tourists and offer the new experience for them.

关 键 词：体验经济 旅游业 管理模式 

分 类 号：F590.1[经济管理—旅游管理]