中西部广告公司竞争力提升之道——以从广告主的视角看江西广告公司竞争力问题为例  

On the Promotion of the Competitive Power of the Advertisement Companies in the Mid and Western Areas

作　　者：刘宣如[1] 罗明[1] 

机构地区：[1]南昌航空工业学院经济管理系,江西南昌330047

出　　处：《湖南大众传媒职业技术学院学报》2005年第5期64-68,共5页Journal of Hunan Mass Media Vocational and Technical College

基　　金：本文是江西省教育厅2003年人文社会科学科研课题<江西广告市场问题调查与对策研究>系列论文之一

摘　　要：通过实地调查,从外省广告主的视角,对江西广告公司的业务竞争力、与广告主磨合力、对媒介执行力等几方面的实际状况进行了分析,并以此透视江西广告公司竞争力上存在的诸多问题,并延伸出相应的对策性思考,籍此典型性地阐述中西部地区广告公司竞争力的提升之道。Though field investigations, the present paper analyzes the competitive power and some other issues of the advertisement companies in Jiangxi Province. The paper discloses some problems existing in these companies and put forth some strategies. The aim of the paper is to find out ways to promote the competitive power of the advertisement companies in the mid and western areas.

关 键 词：广告主 广告公司 竞争力 提升 中西部 

分 类 号：G210[文化科学—新闻学]