安徽马仁山森林旅游区形象定位和景观设计  

Traveling Destination Image Strategy and the Landscape's Design of Ma-ren Mountain Forest Scenic Areas

作　　者：许成林[1] 葛红[1] 胡修宏 

机构地区：[1]安徽农业大学林学与园林学院,安徽合肥230036

出　　处：《安徽农业大学学报（社会科学版）》2005年第5期32-34,共3页Journal of Anhui Agricultural University:SOC.SCI.

摘　　要：旅游地的形象定位在旅游业的发展中占据举足轻重的地位。马仁山森林旅游区是安徽省芜湖市唯一的省级森林公园,本文通过对马仁山森林旅游区的旅游资源调查和评价,确立了该旅游区的旅游形象,并针对性提出强化旅游形象的景观设计方案。With the tour industry developing, the orientation of travelling destination image becomes more and more important.Ma-ren mountain forest scenic areas is one of the ten largest foresty parks in Anhui. Through the inquisition and evaluation to tourist resources of Ma-ren mountain forest scenic areas,this text puts forward the project on definite traveling destination image strategy and the design of the landscape of Ma-ren mountain forest scenic areas.

关 键 词：森林旅游 旅游形象 景观设计 

分 类 号：F590.3[经济管理—旅游管理]