旅行社开发体育观战旅游市场研究  

A Study of Travel Agency's Market Exploitation of Watching-games Sports Tourism

作　　者：黄翅勤[1] 张婷[2] 

机构地区：[1]广西师范大学社会文化与旅游学院,广西桂林541001 [2]桂林工学院旅游学院,广西桂林541004

出　　处：《桂林旅游高等专科学校学报》2005年第5期53-56,共4页Journal of Guilin Institute of Tourism

摘　　要：体育观战旅游市场是一个新兴的、极具开发潜力的旅游市场,这对于我国旅行社业来说是一个新的商机。分析了体育观战旅游市场的含义和特点,指出了我国旅行社在开发体育观战旅游市场时所面临的障碍,并提出了相应的开发策略。Watching-games Sports Tourism Market provides a developing and potential product which offers Chinese travel agencies new commercial opportunities. Introduced in the article are the concept ,characters of Watching-games Sports Tourism market,and the study of the impediments that Chinese travel agencies will encounter when exploiting the product, and the 7PS strategies are put forward for Chinese travel angencies, namely ,Personnel Strategy.Priority Strategy.Product Strategy.Process Strategy and Public Relation Strategy.

关 键 词：旅行社 体育观战旅游市场 开发障碍 7PS策略 

分 类 号：F592.3[经济管理—旅游管理]