国内竞争情报业态分析  

Analysis of development of competitive intelligence in home market

作　　者：徐世伟[1] 

机构地区：[1]重庆工商大学管理学院,重庆400067

出　　处：《重庆工商大学学报（社会科学版）》2005年第5期57-60,共4页Journal of Chongqing Technology and Business University：Social Science Edition

摘　　要：在市场竞争环境中,企业生存与发展,就必然要收集市场信息,了解竞争对手的情况,企业对竞争情报的需求巨大。全方位诠释提供情报报务的竞争情报业,剖析竞争报业的构成主体,分析竞争情报业的细分市场和业务模式,阐述其未来发展趋势。This paper gives an explanation of constitutes of the competitive intelligence business which offers information for enterprises. It is also makes an anatomy of the main structure of the competitive intelligence business at home, its segment market and business patterns. At last, the paper discusses the development trends of the competitive intelligence business.

关 键 词：竞争情报业 细分市场 业务模式 

分 类 号：G359.25[文化科学—情报学]