医药市场博弈中的不正当现象及对策  

The abnormal phenomenon in the medical market competitions and the countermeasures

作　　者：刘丽娜[1] 邱家学[1] 

机构地区：[1]中国药科大学国际医药商学院

出　　处：《国际医药卫生导报》2005年第19期56-58,共3页International Medicine and Health Guidance News

摘　　要：医疗市场上双方处于博弈的状态,这将导致逆向选择、道德风险、机会主义行为和外部不经济,降低市场效率,通过建立博弈模型,对医药市场的博弈过程及均衡结果进行了分析,并提出了相应对策建议,达到缓解医药市场的博弈状态。The hospital and patient are in the state of asymmetric information in the medical market, which could lead to moral hazard, low market efficiency, adverse selection, opportunity behavior and negative externalites. By the game model ,we analyze the game process and equilibrium. The analyzing result suggest it is necessary to set up system and communication so as to relieve the medical market.

关 键 词：医药市场 博弈论 服务质量 价格 道德风险 

分 类 号：F224.32[经济管理—国民经济]